People often talk about usability and learnability when discussing web and application development. Things have to be intuitive and familiar to increase conversions and trial... blah blah blah. All of this is really important. But what does it really boil down to?

It's all a matter of trust. Trust between the user and the developer. Between the user and the designer. Ultimately trust is allowing yourself to become vulnerable based on a positive expectation. So how do you build trust? And how do you avoid breaking it? It's about the promises you make in subtle and obvious ways.

In his session Carl will break down key steps to understanding, building and keeping trust with your users. More than that you'll get to hear from real users what they think when you break that trust. Ouch!

About Carl
Carl Smith is a founding member of nGen Works, a design and interface development team that has been building some of the world’s finest hand-crafted websites since 2003. Carl has made a name for himself in the web world by always defending the needs and wants of the end-user.

He has been privileged to lead teams that have been awarded the New York Art Directors Award For Interactive Development, The Hospitality Industry's Best of Show Award, two National C.A.S.E. awards for Educational Web Development and has also been featured in Kelly Goto's best selling book Web Redesign: Workflow That Works. Carl spends most of his free time complaining about sites that say “click here,” chasing his daughters, and praying they never make Spiderman 4.